Google Business Profile Verification: A Complete Guide
Google Business Profile (GBP), formerly known as Google My Business (GMB), is an important part of local search visibility. A verified profile helps Google understand that a business exists and provides customers with information such as its business name, category, address or service area, phone number, website, opening hours, photos and services. However, GMB verification is not simply about receiving a verification code. Google uses verification to confirm that the person managing a Business Profile is authorised to represent the business and that the business information is genuine. What Is GMB Verification? GMB verification is the process Google uses to confirm a business before allowing certain profile information and features to become fully available. Although many people still use the term “GMB verification”, Google now calls the platform Google Business Profile. During verification, Google may provide one or more verification methods depending on the business, location, ...